Everlaw Launches “Discover the Difference” Campaign
Everlaw is excited to announce the launch of its new brand campaign, “Discover the Difference,” designed to showcase how its transformative platform is changing the way legal professionals work.
The core theme, Discover the Difference, invites legal professionals to see firsthand how together we can elevate your work. It’s not just about streamlining litigation and investigations; it’s about discovering the difference in how you work, the impact you create, and the results you deliver. Everlaw users aren’t simply getting by—they’re making strategic discoveries that shape cases and redefine success.
By focusing on these transformative moments, we wanted to highlight how we can be a critical ally in the legal process. The campaign emphasizes the meaningful outcomes that come from working with a technology provider who empowers legal professionals to work smarter, to help them discover the difference, so that they can make a difference to all those who count on them to seek justice.
Produced by Everlaw’s in-house creative team, the campaign breaks away from the traditional agency model. Aria Shen, Everlaw’s Head of Brand, has an agency background and acted as our executive producer for the campaign. She partnered with Casey Sullivan, Everlaw’s Director of Content, to create the key themes and together they worked with key specialists in creative strategy, content, animation, and music. A huge thanks to:
Creative Direction - Marcin Markiewicz and David Zorn
Design and Animation - Maayan Erlich and Or Drori
Original Score - Adam Tressler
Here’s the manifesto that shaped the development of the campaign:
You’re not just discovering an email.
Or some lines in a Slack.
Or a snippet in a conversation.
You’re discovering the difference…
The difference between a guilty verdict and an innocent one.
The difference between settling for 10 million dollars, or settling for half that.
The difference between a lawsuit or no suit at all.
The things you discover can make a huge difference, and what you do with them does too.
That’s why Everlaw doesn’t just help you discover things faster and more easily, it also helps you analyze, dissect, draft, persuade, write, re-write, and present them.
Discover the difference, so that you can make a difference.
To your organization. To your firm. To the bottom line. To the people you represent.
To all those who count on you to seek justice.
The campaign features animated ads, which provide flexibility and speed. The creative leans into uplifting music and uses lively color to highlight the “difference” that our customers experience. Words and punctuation dance playfully across the animations creating a celebration of the power of the written word.
Set to run across digital channels, including LinkedIn, Meta, YouTube, and legal industry trade outlets, the campaign aims to inspire legal professionals to experience Everlaw’s ability to bring impactful moments to their day-to-day work and deliver meaningful outcomes.
The first assets created include:
Discover the Difference: Looks to inspire and uplift legal professionals focused on the hard work of litigation and investigations
Needle: Turns the traditional view of finding the needle in a haystack on its head
Blank Page: Highlights how EverlawAI Assistant kick starts the writing process
Running Wild: Shows how in-house legal teams can take back control of litigation costs
More installments are planned to dive deeper into specific ways legal professionals can “discover the difference.”
